A strategic and collaborative professional with a demonstrated history of driving innovation and delivering outstanding user experiences. Experienced in building and leading cross-functional design teams, fostering an environment of creativity, collaboration, and excellence. Skilled in aligning design initiatives with business objectives while working closely with stakeholders, executives, and product managers. A persuasive communicator with a deep understanding of UX/UI principles and the entire design process—from concept ideation and prototyping to usability testing and final implementation. Proven ability to effectively present design strategies, concepts, and outcomes to both technical and non-technical audiences, showcasing the value of design and its contribution to business success.
I have had the privilege of working across a diverse range of domains, each presenting unique challenges and opportunities for innovation. In the healthcare sector, I contributed to creating user-centered solutions that prioritize patient experience and data accessibility. My work in banking focused on enhancing security and usability in financial applications, ensuring seamless user experiences. In the e-commerce and travel industries, I designed intuitive interfaces to optimize customer journeys, while in charity and transportation, I developed solutions that drive engagement and efficiency. Additionally, I gained valuable experience in GE’s subdomains, including GE Digital, GE Aviation, GE Healthcare, and Fast&Up Nutrition, where I applied cutting-edge technologies to create impactful digital experiences across various industries
My primary goal is to help you achieve long-term success by focusing on UX design that puts user needs at the forefront, placing your customers at the heart of your company’s digital experience. By doing so, you’ll build trust and loyalty with your users, who will, in turn, share their positive experiences with your brand. This user-centered approach not only enhances customer satisfaction but also drives organic growth as satisfied customers become your strongest advocates.